(Photo by Emma McIntyre/Getty Images for SiriusXM)

Mötley Crüe manager Allen Kovac said the band didn’t need radio airplay to be successful.

In a new interview with Forbes magazine, Kovac compared the band to today’s artists who focus too much on social media and going viral.

“There’s a demand that we could see from data and streaming, where the audience changed and the streaming went up 600 percent when the film was out and has stayed up 300 percent, and will stay there because their followers tripled,” the manager said. “And that’s what you’re aiming for. You’re aiming for followers. Not quick playlisting or radio airplay.”

“It’s the artists that adapt to a long-term strategy that are ultimately going to be in the touring business, the merch business and the streaming business,” he continued. “The short-term strategy of social media bombardment, viral videos and generic music is the death of the music business. If you don’t have self-contained artists with a long-term strategy, you’re not going to be the soundtrack to people’s lives.”

Read the full interview on Forbes.